through examples from the channels we've collaborated with

Two key principles we apply to every thumbnail:

Eye-catching design

We create visually appealing thumbnails that align with the long-term goals of the brand.

Deep understanding of YouTube’s specifics

We've studied YouTube algorithms, which is why our thumbnails achieve a high CTR (click-through rate).

СTR

click-through rate

CTR 6-10%

On YouTube, it shows the percentage of viewers who clicked on the thumbnail and opened the video.

This is considered good in professional circles.

CTR 8,7 %

CTR 9 %

CTR 7,3 %

We create content ourselves and understand the importance of ‘packaging’ for promoting videos on YouTube. It’s crucial to plan the thumbnail at the idea stage.

Ilya Werner

Founder of ‘DELO’ Design Agence

and creator of the YouTube channel ’Design Lovers’

Art director Ksenia Reyda developed a signature thumbnail style for the popular show on the entertainment channel Chicken Curry, which is still in use today.

Chicken Curry

2.98M subs

The creators of the channel came back to us for thumbnail designs for another video project, which also garnered up to a million views. The thumbnail design plays a significant role in this success.

History of Russian Pop-Culture

189К subs

We study competitors in the niche and select references with high view counts in the specific category.

Success is influenced by factors such as contrasting colors, clear visibility across all screen sizes, and the emotions conveyed on the faces of the subjects.

D3 Davidich Dynamic Drive

98.8K subs

Mathemarketing

13,2K subs